What’s the most important thing? Your customer. That’s why we put them at the centre of every project. It’s why we ask questions first and design later. Because if we don’t truly understand your product, your market and your customer, we can’t do the best by you. That’s why it’s not just design to look pretty, it’s design with a point. A purpose. A direct path to making sales.
ASK
QUESTIONS.
DELIVER
RESULTS.
The magic six
Whether you’ve asked us to deliver a new brand identity for your business, design a 200-page brochure, or quickly throw together a social ad campaign, we apply our magic six points to the process – here they are for free…
1. Stay sharp
Throw one tennis ball and your customer will catch it. Throw twelve and they’ll all hit the floor. Don’t try to say everything, every time. Say one thing and say it well.
2. Don’t give a flock
Who cares if your logo isn’t blue (like all your competitors)? Don’t be a sheep, be a peacock. Stand out. Be odd. Be bold. Celebrate your point of difference.
3. Turn heads
What’s more interesting? Ignoring the elephant in the room or shining a light on it? Grab attention by doing the unexpected.
4. Stay juicy
It’s easy to get bogged down in detail and strangled by brand rules. Remember why you exist. Put the hero centre-stage. Don’t be the wet lettuce. Be the juicy burger.
5. Keep moving
The best brands don’t stand still, they move with the times, and their customer. Don’t be afraid to evolve. It’s how you stay relevant and valuable.
6. Speak human
Whether you’re a B2C or a B2B business, it’s people (not bots) who are listening, reading and making decisions. So forget the jargon and speak to them like humans.