How we helped
In line with the brand overhaul we delivered for the Ski Club of Great Britain itself, we applied similar design rules to the magazine refresh (as well as some unique touches for a more editorial feel), creating a more dynamic, fun and visually stimulating publication. Extremely well received by members and the ski industry beyond, we now design every edition (produced 4 times each winter). Supporting work includes full print production, social ad campaigns and a digital version.
SKI Magazine
Published for its 16k members by the Ski Club of Great Britain, SKI magazine (formerly Ski+board) is one of the best loved and most widely distributed snowsports publications on the market. Its focus is great articles - which means lots of copy, rather than page after page of ski imagery. The magazine was badly in need of a brand overhaul to recapture the excitement of the mountains amongst dense (but brilliant) content.
“‘Tusk took on the challenge of redesigning the Ski Club Magazine, and they’ve brought a fresh, modern energy to the publication - now rebranded as SKI magazine. Working with Tusk Design Studio is an absolute pleasure. Not only do they deliver top-quality work, but they also bring innovative, exciting ideas to the table that elevate SKI's impact. Our magazine has a rich history, and plays a vital role in our membership experience. We’re thrilled to have the Tusk team bringing Ski Club stories to life through their designs. The feedback so far has been overwhelmingly positive. I can’t wait to see what the future holds for SKI!’”
