How we helped
We wrote and illustrated a brand story that brings to life the Doddle journey through inspiring, informative copy that's written in a human, jargon-free tone, combined with modern, vivid visuals. This included a comprehensive research job and interviewing various stakeholders to make sure we truly understood the product. Additional assets included trade press ads and presentation sales decks.
Doddle
Doddle is SAAS (software as a service) business. Their software engineers design and implement first-and-final-mile solutions for posts and parcel carriers looking to improve their delivery and returns processes for customers. It's a highly technical, dry product for a B2B market - which makes explaining it in an inspiring way a challenge.
“As a SAAS business it’s easy to speak purely in technical terms, and therefore fail to capture the inspiration behind our products. We wanted to create an informative piece that would work hard as a product explainer, but also tell the Doddle story – the journey we’ve been on, and our reason for being. Tusk really did their research, took the time to fully understand the product and then delivered a visually inspiring and brilliantly written piece that truly hit the mark.”
