How we helped
After years of the event following a similar format, the show’s new owners wanted to bring the raw excitement back. We created a bold new brand identity that screamed fun and spectacle, with bright night club colours and strong, dynamic multi-purpose shapes. Supporting assets include a media pack, merchandise, on-site signage, social campaigns and animation.
Snow Show London
Held at London Olympia, Snow Show London is the UK's largest event for snowsports enthusiasts. This annual show is visited by 10,000+ skiers and snowboarders, with industry exhibitors from all over the world bringing the thrill of the mountains to the capital for a full weekend.
“We tasked Tusk with rebranding the London Snow Show, a massive B2C event for the ski industry. We’re thrilled with the result - a bold brand identity that’s brought back the excitement for both exhibitors and consumers (since implementing the new branding we’ve been inundated with exhibitor enquiries). With their extensive travel industry experience, we know Tusk are the best creative team to now deliver all the supporting assets we need to make the 2025 show go off with a bang.”
