How we helped
We designed a logo lock-up to be used across all collateral for the 120th year. We then worked closely with the Ski Club and SKI magazine’s editor to design a beautiful book that served as a walk through the decades, designed to reflect the evolving on-trend styles of each era, making the most of the characterful archives content and old-school imagery.
Ski Club 120th
Created in 1903, the Ski Club of Great Britain started as a handful of skiers scribbling an agreement on the back of a Café Royale menu to start a club for avid skiers. Fast-forward 120 years and its membership is 16k+ and still going strong. To celebrate, the club commissioned a 120 years logo, and special book showcasing previously unpublished archive material and cherished memories from members young and old.
“The 120th anniversary celebration book we’ve created for Ski Club has been a triumph. Bringing old archive content alive isn’t always the easiest thing, but Tusk’s approach achieved just that. Lots of designers don’t necessarily look at the actual content they’re given, but Tusk dug in and found the magic. The result is a beautifully illustrated journey through a very special time – it’s no surprise that the reaction from Members has been nothing but delight.”
